Advertising on the BIG SCREEN has many advantages.

Movie theatres offer a captive audience and a positive environment. In fact, cinema offers the lowest rate of ad avoidance of all media. Think about it, when you’re in the cinema and the ads are rolling, you’re in a dark room, sat directly in front of a huge screen with zero distractions, you haven’t got (well you shouldn’t have) your phone out and no one’s talking. Everyone is focused on the screen.

This has an added advantage, as it means that a high frequency of message is not so important, as you can achieve great impact with just one viewing of a cinema advert. The audience may have only seen the ad once, but as they were so engaged, it will have better recall. In fact, Cinema advertising benefits from a recall four times higher than television advertising.

Studies have found that 55% of respondents said they felt positively toward Cinema advertising, which is higher than any other platform. Why does positivity matter? A positive mindset can increase brand favourability by 18%, and it can also increase purchase intent by a staggering 35%!

Movie theatre advertising captures every audience type. Kids see movies, teens see movies, adults see movies, seniors see movies – every demographic goes to the movies!

Advertising Costs and Terms

Monthly advertising rates are $400 plus GST.

Start on the 1st of any month, stop anytime.

Please have your artwork and payment to the theatre at least five business days prior to the start of the month you wish you advertise.

Ad specs:
Ideally in a photo format (png, jpg) with a 16:9 widescreen aspect ratio. Minimum size is 1920x1080p, but it can be bigger as long as it fits the aspect ratio.

Have more questions? Just email us at info@ravenscrytheatre.com and we will get back to you right away!

See you at the movies!